Course Description

Use this course to learn how to create innovative and profitable video marketing content. Taught by video marketing legend Lou Bortone.

Video Marketing Expert

Lou Bortone

Lou Bortone is “The Godfather of Video,” with over 20 years of experience in the TV business and nearly 10 years as an online video marketing expert. Lou’s worked for international media brands like Fox, NBC and E! Entertainment Television, and is the “video guy to the online superstars” like Michael Port, Ali Brown, Andrea J. Lee, Mari Smith, Nancy Marmolejo, and dozens of other rising online rockstars.

Course curriculum

  • 1

    Session 1: Video Purpose

    • VIDEO -- Establish your video goals and objectives

    • PDF -- Establish your video goals and objectives

  • 2

    Session 2: Video Premise

    • VIDEO -- Develop your video content and messaging

    • PDF -- Develop your video content and messaging

  • 3

    Session 3: Video Production

    • VIDEO -- Determine your equipment and technical needs

  • 4

    Session 4: Video Platforms

    • VIDEO -- Find your video "sweet spot" and style

    • PDF -- Find your video "Sweet Spot" and style

  • 5

    Session 5: Video Promotion

    • PDF -- Share and distribute your video for maximum reach

    • VIDEO -- Share and distribute your video for maximum reach

  • 6

    Session 6: Video Power

    • PDF -- Leverage and repurpose your videos for increasing visibility

    • VIDEO -- Leverage and repurpose your videos for increasing visibility

  • $1,200.00

    $1,200.00Social Media Mogul Club All Access

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